Vegie Magic makes healthier eating enjoyable, accessible and easier to fit into busy everyday lives. We create tasty foods from vegetables, legumes and grains that are easy and practical to enjoy when dining out, being catered for or eating at home. Made in Melbourne, our products help people enjoy a wider variety of plant-based foods more often and reduce their meat intake.

What makes Vegie Magic products special?

We don't try to make vegetables behave like meat. We create products people choose because they taste good, are easy to use and bring something different to the plate. Made with recognisable ingredients, they add variety and nutritional value across meals, snacks, share plates, sides and menu items throughout the day—not simply as a substitute for meat.

Where are Vegie Magic products made?

Vegie Magic products are made in Dandenong, Victoria, by Birubi Foods—the Australian manufacturer behind the brand. We have been making vegie patties and other convenient vegie foods for more than 20 years for restaurants, cafés, caterers, hospitals, aged-care providers and quick-service restaurants (QSRs), as well as for retail sale through independent supermarkets, delis and butchers.

Our Story | Australian-Made Vegie Magic

About Vegie Magic

Made for kitchens. Enjoyed at home.

Vegie Magic products are created and made by Birubi Foods, an Australian family-owned business based in Dandenong, Victoria.

We make tasty, convenient foods from vegetables, legumes and grains so more people can enjoy a greater variety of plant-based food—at home, when dining out and wherever food is prepared for others.

Gluten Free Vegie Burger breakfast stack

We make it easier for more people to choose—and genuinely enjoy—foods made from vegetables, legumes and grains.

Our story

A long history of making vegetables more enjoyable.

Vegie burger patties have been a longstanding specialty of our business and its predecessor, Fresh Fare. The Classic Vegie Burger was introduced to the Australian market in the mid-1980s and remains one of the range’s most enduring favourites.

Since 2003, Birubi Foods has continued developing Vegie Magic to give people more ways to enjoy vegetables, legumes and grains. Today the range includes patties, schnitzels, sliders, nuggets, rostis and other versatile formats for foodservice and home.

Explore our products

Made with real vegetables

Recognisable vegetables, legumes and grains are at the heart of the range.

Minimally processed

Practical foods that remain close to the ingredients they started with.

Proudly made in Australia

Created and manufactured by Birubi Foods in Dandenong, Victoria.

Trusted by chefs and families

Made for professional kitchens, catered meals and everyday eating at home.

Versatile across every menu

Breakfast, burgers, salads, sides, snacks, share plates and more.

Experience and capability

More than a product range.

Birubi Foods supplies Vegie Magic products to foodservice and retail customers, supported by current product specifications, ingredient and allergen information, nutrition data and practical menu guidance.

Our Dandenong facility operates under independently audited food-safety systems and is SQF certified. Vegie Magic products are Halal certified by the Islamic Coordinating Council of Victoria.

For suitable opportunities, we can also explore customised products for foodservice, retail and multi-site operations.

Explore Foodservice

There’s always another way to make vegetables worth choosing. Let’s find it together.

Talk to Vegie Magic

Have a question or an idea?

Whether you are looking for a product, planning a menu, sharing feedback or exploring a development opportunity, our team would be pleased to hear from you.

Contact us Explore products